The fifth and final benefit (so far) that these principles provide is that they allow you to do away with all the demographic, cultural, tradename, and symptom-specific modifiers of the word massage. Examples of these are Sports Massage, Thai Massage, Cayce-Reilly Massage, or Stress-Relief Massage, respectively. Granted, from a marketing standpoint, these may be useful, but they will no longer be necessary for describing or focussing your career.
Now that we have brought you up to speed on the development and benefits of these principles, we would just like to spend a moment telling you about the design and structure of the workbook.
First, there is the cover (view cover). Some people have asked us why we chose the image of a prism. It wasn't because we are big Pink Floyd fans; rather, it was because prisms are simple yet powerful tools for revealing a complex phenomenon. That's how we like to think of these career focus principles—simple yet powerful. And since there are three main sections (analogous to the three sides of a prism) from which seven focus principles emerge (like the seven colors within white light) we thought the image was a natural fit.
Now, we know we have been going on about how critical career focus is for success, and that's true, but career focus is really only half the equation. The other half is effective communication. If we were not to give you the ability to communicate your career focus, we would be guilty of wasting your valuable time. That is why we have divided the seven career focus principles into those three sections we just mentioned in the preceding paragraph. Each section represents a portion of an effective communications statement you will use to tell others about your existing practice, school, or clinic, or to talk about your future schooling or professional development needs.
Specifically, the three main parts of the workbook which represent the three components of a communications statement are: Part One - Service Provided, Part Two - Service Method, and Part Three - Service Context. These are just fancy titles which reflect the fact that if you want to tell somebody about your practice you have to convey what you will provide, how you will provide it, and finally, where you will provide it. Within these three sections you will find the seven career focus principles. Each focus principle is further divided into four sections as follows:
At the end of this workbook, you will find an appendix containing additional resources designed to help you put these principles into action.
If you want to get the most from this workbook, please be aware that each section builds on the information in the preceding sections. If you skip a section, the following sections may not make sense to you. Above all, discuss with others the focus decisions you have made about your training, career, practice, and professional development. This will further solidify your understanding and facilitate your ability to employ these fundamental principles, which in order to be effective, must become second nature.
One final bit of advice before you begin. Over time, your own objectives may change to some degree. If this occurs, you may find your career focus has become somewhat blurred. Therefore, use this workbook as a tool (just as a prism is a tool for dividing light) for splitting up your own jumble of thoughts and aspirations into its component parts. This will allow you to see if your career focus is still the same or if a new, more focussed career path has emerged.
That said, you may now rush forth and start focussing your career.