Okay, now you are set to go! Well, not exactly. Basically, what we have done to this point, is show you the basics of how to use a prism to separate your career focus into its constituent parts. Finding your career focus was the easy part, using it is another matter. Learning to use your career focus effectively is like learning to play the piano—it takes time and lots of practice. This conclusion will show you how to use your career focus properly.
As we mentioned at the end of Part Two, your career focus statement is somewhat dry or robotic sounding. That's because it has to serve two purposes: the first being for filtering potential learning and job opportunities and the second for communicating with other people. As it stands now it is perfect for filtering, but you need some more information if you want to use it for communicating.
For example, say you are at a social gathering and a woman asks you what you do. If you wanted, you could take a deep breath and just blurt out your entire career focus statement in one piece. The woman asking the question would then probably just give you a look as if to say "Suuure, whatev-vur?" and then start looking for the cheese puffs. We don't want that to happen now, do we?
A better way to use your career focus statement for communicating is to let it come out in pieces. Start by simply telling her that you do massage. She will then ask the natural follow up question, "What kind of massage?" This is the tricky part. Remember, there are no kinds of massage. Massage is massage. What she wants to know (whether she realizes it or not) is "Massage for what?" That's when you tell her your wellness area and therapeutic outcome specialty.
Now you've got a fairly good conversation going. You are telling this person what you provide using terms that shouldn't be totally alien to her. She may want you to expand a bit here and there, but you haven't lost her. At this point, she should be intrigued. She then might ask, "How do you do it?" Now you throw in your care mode, approach to wellness and touch depth. As you mention these you might have to explain each in cursory detail to keep her interest. Now, you are not only telling her what you do, but you are also educating her about the range of possibilities in massage. Finally, she might ask where you work and you can tell her your treatment setting. Throw in your documentation focus if there are no cheese puffs left. Turn the page to see a more specific example of this sort of conversation.